SEO Training - Lesson Four
SEO Technical Issues
Some of the most common technical issues surrounding SEO.
What is the best way to preserve rank when I move a page?
When you are redesigning a site, it usually involves moving and renaming pages. The best way to retain any existing rank is to pass that rank onto the new page by using a "301 Redirect". There are other methods to redirect users, but, using a 301 redirect is the search engine friendly method to also redirect spiders.
This works for moving domains as well. When the new site is live, place a permanent redirect (using a "301" code in HTTP headers) on your old site to inform visitors and search engines that your site has moved."
Multiple Domain names? Use a 301 redirect on your "extra" domains and point to the "real" domain to escape from having a duplicate content penalty.
How do I do a 301 redirect?
The 301 redirect code goes inside a .htaccess file either at the root level or in a local level. If none exists you can create one with notepad.
Open the .htaccess file and start a new line. Type the following:
redirect 301 /olddirectory/oldpage.html http://www.yourdomain.com/newpage.html
Redirect permanent /olddirectory/oldpage.html http://www.yourdomain.com/newpage.html
Using Microsoft IIS you normally open the control panel, select "Home Directory", and select "Redirection to a url".
Double check your implementation with a server header check. Make sure the old page URL returns a 301 Redirect to the new page.
More technical issues are answered in our member's area.